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Apple and Facebook Should Be Terrified Of Google-Tinted Glasses
Techcrunch has an article out about why Apple and Facebook should be terrified of Google Glasses. I think the idea of the glasses has merit although I suspect the first iteration of these things will...
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Social Intranet Technologies, Part 1
I’ve been seeing a lot of interest in the concept of a Social Intranet lately. The intranet is your company’s internal content network. In many cases, it is nothing more than a series of links to...
View ArticleSocial Intranet Technologies, Part 2
In part 1 of this series (see Social Intranet Technologies, Part 1), I talked about many different technologies or systems that make up a social intranet. In this post, I want to expand the list of...
View ArticleSocial Intranet Technologies, Part 3
In the past two posts (Part 1 & Part 2), I list many of the key technologies that make up a social intranet. In this post, I’m going to talk about how you might combine those different systems...
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Why Facebook Is Failing Marketers
Forrester and Nate Elliott just released a short but insightful paper on Why FaceBook is Failing Marketers. He and the other authors include survey feedback from the value marketing professionals...
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Dreamforce: Managing Social Conversations with Buddy Media
Barbara Meskin from Jim Beam presented how that brand learned how to engage customers through social media on a global scale. The journey that she decribed included the following steps over two years,...
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Facebook Introduces New Campaign Structure
Facebook has been hailed and maligned at the same time for its advertisement features. On one hand, Facebook ads promise to reach large, targeted audiences with your message. On the other hand,...
View ArticleWhy Do Contextual Ads Fail?
I’ve blogged about the personalization failure before. Now it looks like others are catching on to the ultimate failure on their part, even as they harvest huge amounts of private information about...
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20 Reasons Not to Collaborate – You are afraid of people voicing ideas...
Ideas – what to do about these pesky things. What if they point out a failure or shortcoming of the company? Not as big of a concern is ideas that would compliment and build on a culture or system that...
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Facebook at Work is a Game-Changer, Folks
In the world of enterprise social networks, Facebook’s somewhat stealthy new offering has the potential to be a real game-changer. According to TechCrunch, the product, known simply as “Facebook at...
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